brandfound.

Command Palette

Search for a command to run...

Factory board

The Board is a kanban where all your content tasks live. Cards arrive automatically from AI agents or from you, move across columns, and accumulate every bit of context for the work: analytics, sources, brief, finished text, and the publication link.

What a card is

A card is a single content task. For example: "Write a guide on choosing kids' cosmetics", "Refresh the brand comparison article", or "Close a gap in a category where we're almost never mentioned".

The card stores everything needed to execute it: why it appeared, which data justifies it, a list of recommended sources, a ready plan, the article body, and the publication URL once it's live.

Board with cards across columns: Idea, Backlog, To do, In progress, Review, Done.

Board columns

A card moves left to right through six columns as the material progresses:

  • Idea. New suggestions land here, either manually from you or automatically from AI agents. There's no plan yet, only the observation and the hypothesis.
  • Backlog. Ideas you've approved but parked for later. A reserve queue to pull from when planning the next batch.
  • To do. Cards scheduled for the coming week. Usually the brief is ready and the owner is clear.
  • In progress. Active stage: the article is being written, the plan is being agreed, materials are being prepared.
  • Review. Material is ready and waiting for approval. Comments and @-mentions help the team review the final draft together.
  • Done. Published material with a link. From here the system tracks when AI services start citing the page.

Tabs inside a card

Each card opens into a window with six tabs. They follow the path from raw data to a published piece:

  • Analytics. Why the card appeared. The AI agent drops its observation here: which metric dropped, on which queries, which competitors are winning. This is the context.
  • Sources. Sites that AI services cite most often on the topic. A pointer to which outlets to anchor the material on.
  • RAG. Specific fragments from sources (see RAG) the AI model can lean on while generating. Not a summary, but live snippets with attribution.
  • Brief. The content plan: what to cover, the tone, the structure, key talking points, and which products to mention. Editable or regenerable.
  • Content. The article body. You can generate it entirely, section by section, or upload an existing draft to refine.
  • Publications. Link to the live material. From this moment the system tracks whether AI services pick it up.
Open card with tabs Analytics, Sources, RAG, Brief, Content, Publications.

Card types

Cards come in several flavors so the team can tell at a glance what format the material is:

  • Article. A regular blog or media piece.
  • Optimization. Refresh of an existing publication: add sections, rewrite tone, update facts.
  • FAQ. An answer to a frequent user question. Short format, often cited well by AI.
  • Comparison. A "us vs competitors" or "product A vs product B" piece. One of the highest-value formats for AI citations.
  • Guide. A detailed step-by-step walkthrough of a scenario.
  • Case study. A customer story or implementation result. Drives trust and lands in answers to "reviews" and "experience" queries.

What happens to old ideas

The factory finds ideas on its own and puts them in the first column. To keep the board from turning into a dump, ideas nobody got to are archived over time.

An idea stays on the board for 21 days

If nobody touches an idea for three weeks, it goes to the archive. What remains on the board is what you actually work with.

An idea stays on the board for good if something was done with it:

  • moved to any other column, assigned to someone, or given a due date;
  • commented on in the discussion;
  • given a brief, a draft, or a linked publication;
  • sent for enrichment. It costs FoxCoin, so a finished analysis is never dropped.

An idea has three answers. «To backlog» moves it into work. «Not now» takes it off the board, but the idea may come back later. «Never suggest again» closes the topic for good.

Archiving is reversible, nothing is deleted for good. If the problem is still there, the factory will suggest the idea again in about a month, with fresh numbers. Every next time the pause doubles: a month, two, four. Nothing important is lost, and what you do not need quietly stops showing up.

Five days before archiving, a card shows a note with the deadline so you have time to decide whether you need it.

Comments and discussion

Each card has a comment feed. Mention teammates with @ and discuss the material without leaving the task.

An AI chat sits next to the feed: ask it to rewrite a paragraph, suggest a headline, or generate an alternative plan. The request and response stay in the card history.

Moving cards

Cards can be dragged between columns with the mouse. Convenient when you drive a task personally. If you want this to happen automatically (for example, once a card has a publication, it moves to Done), set up triggers.

Didn't find what you need?

Drop us a line - we usually reply within a few hours on weekdays.

Email us