Factory board

What a card is

A card is a single content task. For example: "Write a guide on choosing kids' cosmetics", "Refresh the brand comparison article", or "Close a gap in a category where we're almost never mentioned".

The card stores everything needed to execute it: why it appeared, which data justifies it, a list of recommended sources, a ready plan, the article body, and the publication URL once it's live.

Board columns

A card moves left to right through six columns as the material progresses:

• Idea. New suggestions land here, either manually from you or automatically from AI agents. There's no plan yet, only the observation and the hypothesis.
• Backlog. Ideas you've approved but parked for later. A reserve queue to pull from when planning the next batch.
• To do. Cards scheduled for the coming week. Usually the brief is ready and the owner is clear.
• In progress. Active stage: the article is being written, the plan is being agreed, materials are being prepared.
• Review. Material is ready and waiting for approval. Comments and @-mentions help the team review the final draft together.
• Done. Published material with a link. From here the system tracks when AI services start citing the page.

Tabs inside a card

Each card opens into a window with six tabs. They follow the path from raw data to a published piece:

• Analytics. Why the card appeared. The AI agent drops its observation here: which metric dropped, on which queries, which competitors are winning. This is the context.
• Sources. Sites that AI services cite most often on the topic. A pointer to which outlets to anchor the material on.
• RAG. Specific fragments from sources (see RAG) the AI model can lean on while generating. Not a summary, but live snippets with attribution.
• Brief. The content plan: what to cover, the tone, the structure, key talking points, and which products to mention. Editable or regenerable.
• Content. The article body. You can generate it entirely, section by section, or upload an existing draft to refine.
• Publications. Link to the live material. From this moment the system tracks whether AI services pick it up.

Card types

Cards come in several flavors so the team can tell at a glance what format the material is:

• Article. A regular blog or media piece.
• Optimization. Refresh of an existing publication: add sections, rewrite tone, update facts.
• FAQ. An answer to a frequent user question. Short format, often cited well by AI.
• Comparison. A "us vs competitors" or "product A vs product B" piece. One of the highest-value formats for AI citations.
• Guide. A detailed step-by-step walkthrough of a scenario.
• Case study. A customer story or implementation result. Drives trust and lands in answers to "reviews" and "experience" queries.

Comments and discussion

Each card has a comment feed. Mention teammates with @ and discuss the material without leaving the task.

An AI chat sits next to the feed: ask it to rewrite a paragraph, suggest a headline, or generate an alternative plan. The request and response stay in the card history.

Moving cards

Cards can be dragged between columns with the mouse. Convenient when you drive a task personally. If you want this to happen automatically (for example, once a card has a publication, it moves to Done), set up triggers.